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Some times second best is good enough
May 16, 2012 - Art Smith
Some people think they need the best of everything. In many cases though, the best is frequently overkill and a waste of money.
Case in point is how consumers react to the iPhone and the iPad. I’ve been an Apple user and fan since 1982. Which is longer than most of the “geniuses” working in the Apple stores have been alive.
There are many people, millions in fact, who go out and replace perfectly good electronics with the latest versions just because they have some “great” new feature.
I have a personal policy of trying to use electronics until they no longer serve the purpose they were designed for, or, as my children like to say, until they blow up.
In many cases electronics are made better than they once were and last longer, I have replaced a couple of computers not because they died, but because they would no longer run the latest software.
The update cycles on electronics seem to be getting shorter and shorter, meaning things are becoming old models very quickly. The items are not going out of date; they simply don’t have the latest “must-have” feature.
Apple has become a master of selling widgets to people who already have widgets. People line up in the middle of the night to replace a phone that is identical in looks to the one they have in their pocket. It’s stupid. If you have that much extra money lying around, please help someone who needs it.
The iPad is another example. The runaway-tablet-hit is on its third generation. I own the original and will continue to own it until it “blows up.” Many people have rushed out and replaced their iPads with the second iPad and then again with the third one. Since being introduced TWO YEARS ago, Apple has sold 100 million of the devices, many to the same people.
It seems like the smaller the device, the more people perceive it as an extension of themselves. Most people would not dream of replacing their T.V. or washing machine once a year but think nothing of replacing their phones that often.
I, for one, will slum it a while longer with my iPad one and my Blackberry Curve, neither of which seems on the verge of blowing up quiet yet.
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